Two years ago, Taylor Swift stepped out in Brooklyn wearing Little Lies’ Sweet Jane Olive Crushed Velvet Mini Dress, a quiet dinner with friends that unexpectedly changed the course of our small, independent brand. What followed was a wave of connection, discovery, and community, as Swifties around the world found their way to Little Lies through a piece simply chosen for the love of it.

Not long after, Taylor returned to our site and ordered again. She was later spotted in Singapore wearing our Rooms on Fire Devore Velvet Slip Dress, a design named after Stevie Nicks’ 1989 track, a moment that felt deeply aligned with our music-led, storytelling-driven approach to design.

Now, there’s a new chapter. At a Grammys afterparty hosted by Jack Antonoff, Taylor was seen once more in Little Lies, returning to Sweet Jane, this time in Black Crushed Velvet, her third time choosing one of our designs.

As a female-owned, independent brand, being supported in this way means more than visibility. It reflects a shared belief in creativity, community, and dressing for yourself. Sweet Jane has become more than a dress, it’s part of a story about connection, culture, and the power of choosing what feels right.