It has been two years since Taylor Swift broke the internet when she wore Little Lies’ Sweet Jane Olive Crushed Velvet mini dress to dinner in Brooklyn with Blake Lively and Zoe Kravitz. What was an intimate dinner with friends for her, became a life-changing moment for us.

With features in Vogue, People Magazine, Rolling Stone and even a segment on ITV’s six o’clock news, it was viral even for Taylor Swift! The dress felt like it was everywhere and Swifties went crazy for it. Having our small brand on this global platform drove site traffic and sales beyond anything we could’ve imagined. But it didn’t end there!

Taylor loved her dress so much that she came straight back to our site and placed a second order that very night! A couple of months later, she was spotted leaving a Singapore restaurant with her Eras Tour dancers and yep… she was wearing one of her new Little Lies purchases.

This time, it was our Rooms on Fire devore velvet slip dress – named after our icon Stevie Nicks’ hit song released in none other than 1989. Fun fact - not just Taylor’s birth year, but mine too! Did we just become best friends?

One of my favourite things about this second Little Lies dress spotting was that when hawk eyed Swifties spotted the dress she was wearing was named ‘Rooms on Fire’ AND by a brand called ‘Little Lies’, they went into meltdown speculating whether there was a Taylor Swift x Stevie Nicks collab in the works. Now, wouldn’t that be The Dream?! However, they weren’t far off with their Swiftie Senses as it transpired to in-fact be an easter egg hinting at the poem gifted to her by Stevie Nicks for The Tortured Poets Department. I legitimately reminisce regularly on the fact that Taylor Actual Swift used MY small fashion brand to hint at a collaboration with Stevie Fucking Nicks. Mic drop.

Taylor is known not just for her easter egg trails, but for consistently championing small brands. She actively seeks out independent designers and deliberately supports female founded businesses. This celebration of women succeeding, alongside her determination to cultivate joy, encourage self-expression and foster community are all reasons we adore not just who Taylor is but everything she stands for. She knows the magnitude of the ‘Taylor Swift Effect’ and purposely chooses to gift this visibility to small businesses who she knows will see significant impact as a result. Talk about using your power for good!

Her values very much mirror ours at Little Lies and so by choosing to support brands who align with her at her core, she in turn encourages more of the above – it’s an endless cycle of goodness! Swifties who discovered Little Lies through Taylor may have came for the olive velvet dress, but they stayed for the vibes, the community and the fact that our designs draw from the same creative and cultural references Taylor does.

Little Lies is all about being unapologetically yourself, which is something Taylor Swift consistently encourages her fans to do and leads strongly by example. We know the gals love to cosplay as a version of Taylor herself at the shows, so the fact they were able to buy the exact same dress as Taylor from the same shop, in the same colour, at an affordable price AND it came in an inclusive size range meant that during the Eras Tour, we had another wave of joy seeing so many Swifties wear the olive Sweet Jane dress to the concert! Fans being able to accessibly shop Taylor Swift’s street style with us at Little Lies is a gift.

Looking forward to this year as Taylor enters her Bridal era post engagement to Travis Kelce, we expect the fashion world to follow suit. We’re ready to see billowing chiffons and romantic lace hit the high street in Pantone’s 2026 colour of the year ‘Cloud Dancer’ ie; bridal white… coincidence? I think not!

Big Love,