There are moments that don’t arrive with a press release, a polished image, or a perfectly timed reveal. They just… happen. Late at night, scrolling half-asleep, we saw it. Thanks to an eagle eyed Swiftie and loyal customer, we found out that for the third time, Taylor had chosen to rock a piece from Little Lies.

Viral clips were circulating of a a grainy, screen-recorded clip from a Grammy after-party hosted by Jack Antonoff. Not a campaign shot. Not a papped arrival. Just a fleeting, real moment of Taylor Swift, enjoying a drink, living her life, wearing the Sweet Jane Black Dress- but at a Grammy’s After Party.

In a sea of custom couture and one-off archive pulls, Taylor chose Little Lies. A small, independent, women-run brand that started with a love of vintage silhouettes and music culture. Not only did she choose to wear our brand, but she shopped her outfit from her wardrobe - selecting a dress she’d bought from us over two years ago.

This wasn’t a look chosen to make headlines, tease a new era, or drop hidden meanings. There were no Easter eggs to decode. No styling narrative to analyse. It was simply Taylor, at an after-party, existing, in Little Lies. Like most things surrounding Taylor, the moment still quietly made its way into a Page Six article the next day, but still so understated it almost felt surreal. After seeing Sweet Jane back out in the wild, we’ve opened pre-orders for those who’ve been waiting patiently.

For a small, independent, women-run brand, that kind of moment feels indescribable. Seeing our work show up not as part of a performance, but as something someone reaches for when the cameras aren’t really meant to be there... that’s the dream.

Taylor has always had a relationship with fashion that feels personal rather than performative. She wears clothes that tell stories, that nod to eras, moods, and moments, which is exactly where Little Lies lives too. This wasn’t about a logo or a trend cycle. It was about a feeling. A shared love of romantic silhouettes, music-infused style, and pieces that feel timeless rather than timely. And while seeing Sweet Jane in that moment was unforgettable, it’s also part of a much bigger story.

This isn’t the first time Taylor has worn Little Lies, and each time has us pinching ourselves. If you want to revisit the other moments that still make us question reality, you can read our earlier blog.

For now, we’re just letting this one land. Because sometimes the most meaningful moments aren’t the ones designed to be seen, they’re the ones that happen anyway.

Big Love,
Little Lies