Our Summer ’23 collection takes inspiration from Woodstock ’69 and the effortlessly flamboyant pieces worn by the rock stars of the era. Pulling additional inspiration from more recent festival style culture, we’ve crafted a visually strong collection that’s also super wearable through the seasons, year after year.
This collection embodies the laid back glamour of the late 60s and early 70s through its fabrication. Fringing, cheesecloth, hand embellishments and liquid metal fabrications, combined with easy shapes make the pieces truly versatile and wearable.
With this collection having such strong musical influences and the launch landing during festival season, it was key that the campaign really captured that vibe.
"You know that feeling at a gig when the lights go down, the band is about to come on stage and the air is electric - that's how this collection feels!"
- Jade: Creative Director
This is the first time we’ve introduced a video as part of a collection launch. We built a set, sourced iconic props and hired the perfect talent to really capture the vibe.
The aim of the campaign was to showcase the incredible hand embellished detail and the beautiful flow of the fabrics. We thought these pieces deserved to be captured on film.