When we started Little Lies ten years ago, it was with a market stall, a few rails, and a head full of ideas. We never imagined that a decade later, we’d be designing our own collections, let alone creating a birthday drop that tells our story in ten signature pieces.

The 10 Pieces for Ten Years collection is more than a celebration. It’s a love letter to the muses, moments and memories that shaped Little Lies from day one. Every stitch, every print, every detail… it all means something.

We knew we didn’t want to just celebrate the milestone, we wanted to make something meaningful. Pieces that captured our journey, our evolution, and all the things we’ve loved along the way. So we looked back. What’s made us us? The answer: texture, vibes, music, and muses that never go out of style.

We revisited our roots. Animal print was a non-negotiable, so we reimagined leopard and snake in rich tones and wearable silhouettes. Velvet came back strong, with shapes that drape like a dream. Leather, lace and heavy meatal hardware.

Each element was chosen to feel as iconic now as it will ten years from today. These aren’t trend-led pieces, they’re future vintage treasures you’ll wear, love, and keep.

At the heart of the collection are the people who’ve inspired us from the start. Think: Zeppelin’s headlining energy. Kate Moss in the early 2000s. Alison Mosshart on stage in animal print. Kravitz in leather & studs. Stevie Nicks, barefoot and twirling in velvet and lace. There’s a piece in here for every icon, and every one of you.

This collection is built on ten years of hard graft, heart, and style - so it only made sense to bring it to life with the people behind it. Just like our favourite old shots of Fleetwood Mac, where every member had their own energy and iconic look, we wanted to celebrate individuality and our ethos on embracing your own personal style.

No two of us are the same, and that’s exactly the point.

Each piece in this collection can be styled true to the wearer. Because that’s what Little Lies has always been about: finding your own rhythm and dancing to it unapologetically.

This collection was all about celebrating the story so far, real team, real style, and the pieces that define us. The ‘10 Pieces for 10 Years’ drop marks a milestone, but it’s only the beginning. The celebrations continue… stay tuned.

Big Love,
Little Lies